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LBMA: OH! Media Releases Audience Intelligence Hub

In this episode of Location Weekly, the Location-Based Marketing Association covers Trader Joe’s launching a special app for those with autism, OH! Media releasing its “Audience Intelligence Hub,” Ladorian & inReality ...

Back to ‘Normal’ Requires Omnichannel Approach

Retailers facing new competition need to hold strong while consumers return to some of their pre-pandemic patterns while also exploring new marketing avenues and cross-channel strategies designed to pull people back in-store. The post Back to ...

Innovation Brief: Microsoft, Twitch, and Autonomous Pizza

M7 Innovations’ Matt Maher discusses Microsoft’s Nuance acquisition, virtual influencers reinventing the livestream, and autonomous pizza delivery. The post Innovation Brief: Microsoft, Twitch, and Autonomous Pizza first appeared on ...

3 Reasons Virtual Events Are Here To Stay

More than one in five Americans is fully vaccinated, and travel rates are soaring to yearlong highs, but virtual events are not going anywhere. Or virtual components of events, anyway. The post 3 Reasons Virtual Events Are Here To Stay first ...

Social Media Isn’t Just an Ad Channel

With third-party data sources such as the cookie under threat, Apple downgrading the mobile identifier for advertisers, and data collection in general growing tougher, businesses increasingly need to find reliable, consensual data wherever they ...

Should You Change E-commerce Platforms? Pros & Cons

If you’re running a long-standing e-commerce store, you may be wondering how you can do more to take advantage of these favorable circumstances. One option is migrating your store to a new e-commerce platform. Could a new foundation be the ...

4 Things to Consider When Choosing a Universal ID

Preparing for a cookieless future means getting on board with Universal IDs — there are many in the space and in the spirit of the open web, you’ll likely be working with a number of them by the end of the year. The choices that you ...

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