Brands searching for ways to connect, understand, and engage with consumers throughout the omnichannel journey can find an abundance of data through retailer performance platforms that can be impactful, actionable, and measurable in future campaign planning. These platforms can offer onsite (such as sponsored search and display) and offsite (such as digital out-of-home and social …
Retailers facing new competition need to hold strong while consumers return to some of their pre-pandemic patterns while also exploring new marketing avenues and cross-channel strategies designed to pull people back in-store. The post Back to ‘Normal’ Requires Omnichannel Approach first appeared on Street Fight. The contrast is stark. More than 12,000 stores closed in …
In this episode of Location Weekly, the Location-Based Marketing Association covers Trader Joe’s launching a special app for those with autism, OH! Media releasing its “Audience Intelligence Hub,” Ladorian & inReality partnering to personalize in-store screen messages, and Ulysses trying to monetize location data from every car on earth. The post LBMA: OH! Media Releases …
More than one in five Americans is fully vaccinated, and travel rates are soaring to yearlong highs, but virtual events are not going anywhere. Or virtual components of events, anyway. The post 3 Reasons Virtual Events Are Here To Stay first appeared on Street Fight. More than one in five Americans is fully vaccinated, and …
M7 Innovations’ Matt Maher discusses Microsoft’s Nuance acquisition, virtual influencers reinventing the livestream, and autonomous pizza delivery. The post Innovation Brief: Microsoft, Twitch, and Autonomous Pizza first appeared on Street Fight. Welcome to Street Fight’s new Innovation Brief series. On a semi-weekly basis, it aggregates and analyzes happenings from across the technology and media spheres. …
For small and local companies, establishing a strong social media presence is a key factor for success. Here are eight steps to effectively sculpt that presence. The post 8 Steps To Effectively Promote Your Local Business on Social Media first appeared on Street Fight. In the past year alone, we have seen a decade’s worth …
Seeing a void in the marketplace, ad tech vendors are stepping in with tech solutions designed to help brands link in-store and online transactions to digital ads in real-time. Just this month, Verizon Media partnered with Catalina, a provider of consumer-driven marketing solutions, to help CPG brands more effectively connect digital campaigns with sales. The …
With third-party data sources such as the cookie under threat, Apple downgrading the mobile identifier for advertisers, and data collection in general growing tougher, businesses increasingly need to find reliable, consensual data wherever they can get it. Social media is one of the solutions to that problem. The post Social Media Isn’t Just an Ad …
If you’re running a long-standing e-commerce store, you may be wondering how you can do more to take advantage of these favorable circumstances. One option is migrating your store to a new e-commerce platform. Could a new foundation be the key to reaching the next level of online retail success? Let’s weigh the pros and …
Preparing for a cookieless future means getting on board with Universal IDs — there are many in the space and in the spirit of the open web, you’ll likely be working with a number of them by the end of the year. The choices that you make at this point are important, as these are …
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